Today I am sharing a few simple ways that you can add value and grow your email list while gaining more subscribers. It’s key to offer people something of value in exchange for their email. After all, growing your email list should be something that you aspire to do as your business grows. Email marketing is proven to be the most effective way to earn more money and keep your brand in your audience’s face, so you don’t go unforgotten.
1) Include a Free PDF download
One of the simplest things you can do is offer a freebie PDF. Such as a form, document, or printable for your audience to download once they have opted into your email newsletter. This can be as simple as a checklist, a worksheet, even a template of some kind that relates to your business or service.
2) Offer a Digital Product
Digital products don’t cost anything, but just the time to create them. This would be a great opportunity to offer something in the form of a free stock image, a wallpaper for your phone or computer, or even free graphics of some kind for social media or blogs.
3) Give them A Discount
If you sell a product or service, offering a discount would be a fabulous and simple way of gathering an email. Honestly who doesn’t love a little discount – and it could be as simple as 10% off your order with email opt-in.
Do you currently offer any form of value to grow your email marketing list when someone signs up for your email opt-in? If so, what do you offer them?