Mae wanted a simple, clean logo with the focal point on a monogram style graphic. The goal was to create something that would stand out on it’s own – yet work with the overall design of her brand as well. She also did not want the typical graphic of lips or brushes, as other makeup artists generally use in their branding. The colour palette we created is feminine, soft and clean… more of a neutral palette without harsh lines and watercolors as she requested. The swirls and flourishes in her design give a script like feel, without it being of an actual script font.. bringing in a unique element.
The Brand Inspiration