A Brand Board is totally different than a Style Guide.
A Brand Board is a quick and easy reference to find your colour codes, see your fonts, and quickly view all of your logos at once. Any client can benefit from having a brand board – as this can be given to web designers, printers, and other members of your business – as a reference guide.
A Style Guide is more in-depth then a Brand Board, it includes instructions on how to use and not use your brand elements. It includes things as how much spacing should be around the logo, what colours should and shouldn’t be used in your brand, what background colours should be used behind your logo, and so on. A style guide is not as simple as a Brand Board, it is essentially brand guidelines to follow – which can get pretty complex. A brand board does not include the details instructions.
What is included on our brand board…
1. Primary/Main Logo
The main logo is the main symbol or representation for your company, business or personal brand. Logos are designed to set you apart from your competitor and other businesses. This design is carried throughout all your branding and marketing… and is used on your website, stationery, social marketing, etc.
2. Secondary Logo or Logo Variation
The secondary logo is another version of your main logo, with some slight differences. It could be in the orientation vertical vs horizontal, a shape, icon or border could be added to it, the colours could be slightly different, ect…
It’s a great idea to have a secondary logo, or logo variation so that you can change things up and a little flare, yet still have a cohesive and interesting brand. If your main logo is more horizontal orientated, a circle or vertical style secondary logo could be used in a space where a horizontal logo might not work. Think of it as a backup. 🙂
3. Logo Submark
The submark is yet another element, generally pulled from your main logo. In most cases, it’s a smaller less detailed version of your primary logo – possibly a set of initials, a monogram, icon ect. If your business has a longer name, submarks are super helpful since they provide a simple and shorter version of your main design and also fit smaller spaces.
Submarks can make a great favicon, social media profile, placed in your website footer, back sides of business cards. Many photographers or even boutiques like to use the smaller submark logo as watermarks for images since they are generally circular in shape and fit nicely in the corner of photographs. A logo submark allows for a more playful way to incorporate your branding into your designs.
4. Colour Palette
The main colour palette usually consisted of about 5 coordinating colours. These are the colours that makeup and strengthen your overall brand identity. Hex colour codes are also provided so that you can easily colour match throughout other branding and marketing materials.
To add a romantic chic flare, a feminine brand may choose pastel colours. A corporate agency might choose a palette of deeper and dark shades to show boldness, strength and power.
To create a stunning visual identity for your overall brand, coordinating fonts are chosen. Just like the colour palette fonts play an important roll and can break the mood, your brand is trying to convey.
Script fonts are often used for a more feminine brand, thick sans serifs signify a modern clean brand, serif fonts add a more traditional touch or even a bit of shabby chicness.
Patterns add a great additional touch to your brand. Patterns can be used for marketing materials, such as business cards, letterheads, they can also carry throughout your social media in background graphics, blog post images, and social media banners. Patterns are just another great way to strengthen and expand your brand.
Our Brand Board:
There is so much more that can be added to a style board, these are just the basic elements. You can also add coordinating brand elements such as colour inspiration photos, patterns, social icons and more… There is not wrong way to create a brand board.
Brand boards are a great quick reference that contain the core essentials of your brand identity – helping to guide the visual decisions you will make with your brand moving forward. For this, we recommend once.